Copywriting KIT

A toolbox of videos and resources explaining the foundations of earning a secondary income through the skill of writing persuasively

What is Copywriting?

Copywriting is the skill of grabbing attention and writing persuasively. 

It's your first-class ticket to turn the words you type into cold-hard cash. Whenever you want. 

Essentially it's just the use of words to help sell something. Whether that "something" be an advertisement to sell a product, a piece of content to convince a reader, or a script to offer a membership. 

The sad thing about business is that the popular saying "if you build it, they will come" isn't true. 

You can have the absolute BEST product out there, and 0 customers. Zip.

You have to market your product, idea, or service in a way that makes a customer choose you over your competitors (or not choosing at all). 

Copywriting accomplishes this!

Why is Copywriting important?

Without beating around the bush, it's important to you because it can earn you more money

Copywriting is a huge untapped industry where online businesses are paying MILLIONS to help improve their content and the ROI of their ads. 

I mean, if you could pay someone to create this (or do it yourself for an affiliate campaign), would you?

(That's $825 spent, and $3564 earned for the business... 332% ROI!)

Honestly, our economy has been doing really, really well over the past 10 years. If you know anything about history... you know what's coming. Those without a marketable skill won't stand a chance.

I love Copywriting because it's something that EVERY business needs. It's a marketable skill that will never retire...

Just like people need food... businesses need great copy. 

Also, if you master this skill, you can literally live anywhere in the world with access to the internet.

It's actually super common that an average digital nomad can earn $1500 per month. That's a lot of money for most of the world:

Woah... How can I get started?

Well, when I started figuring all of this out, I also started researching beginner copywriting courses. 

Here's what I found (yes, these are on the market today...):

Well, no wonder this market is untapped and unsaturated. To get started you need to sell your car...

Being the entrepreneur I am... 

And having access to over 1,500,000 Youtube subscribers...

I wanted to find a way to offer the same value at a much lower price. 

So I did just that... 

I bought all those courses. 

I read TONS of copywriting books (you should read some too, copywriters are great at holding attention!)

I even called a few copywriting coaches (boy, they were not cheap...)

But it was all worth it in the end.

What I learned ABSOLUTELY changed my online business. Copywriting became my cash-cow income-generating secret. 

Just this last Black Friday, I earned $10,000 in a SINGLE day by sending a few emails...

You might still be wondering "I wanna learn!" with even more curiosity!

Well, lucky for you I'm pretty experienced in teaching, training, and coaching people a skill. 

My Youtube channel has over 70,000,000 total views,

I've created 3 top-notch online courses:

and I have a successful mastermind with over 300 students. You can join here if you want 😉

I used my knowledge of teaching people, and what I learned about copywriting to create...


CopywritingKIT is a toolbox of videos and resources explaining the foundations of earning a secondary income through the skill of writing persuasively.

Once enrolled, you get complete and full access to over 20 videos detailing the ins-and-outs of writing attention-grabbing and result-oriented copy. Students get lifetime access to all future updates, plus MP3s and PDFs of each lessons. 

Here's some of the animated and engaging videos I've added so far: 

  1. How to write eye-catching Headlines that entice clicks
  2. How to write delicious Bullets and Lists
  3. Nailing your Call to Actions for maximum reach
  4. The right way to agitate a customer (and then offer them a solution)
  5. Stupid Features and Genius Benefits
  6. 3 Types of Content for your Customers
  7. Maximizing Personal Pronouns for Profit
  8. The Profitability of Information Gaps
  9. The importance of being similar and familiar
  10. How to tickle their curiosity and why it's the most important trait
  11. How to match a product to an audience
  12. Frameworks for Copywriting (So you don't have a blank draft)
  13. Finding and Leveraging your Unique Selling Proposition
  14. Coming up with Copywriting Ideas
  15. The Power of StoryTelling
  16. 4 Stages of Copywriting Competence
  17. Similarity and the Mere-Exposure Technique
  18. How to Write Persuasively
  19. How to Write Compelling Content
  20. How to Score your First Copywriting Job!

This training program contains EVERYTHING you need to start your journey of becoming a master copywriter. 

From start to to your very first paycheck. 

Plus, I've got some awesome bonuses ready to show you; including pulling the curtains to my very own autorepsonders, sales page breakdowns (like how this sales page was set up) and my full business funnel. 

(Autoresponders are software that allow you to send highly-targeted emails to your hungry customers exactly when they want your emails)

That's right, you'll get a behind-the-scenes look at my very own business that generates 5-figures+ per month with very little upkeep

The goal of this course is to: Help you become crazy persuasive and land a high-paying copywriting gig

What some beta-testers say about this NEW training:


What stood out for me in this program is the attention to detail and dedication to honesty. It encourages you to be genuine in your posts and promotes ethical methods of getting ahead in the industry. The internet is plagued with scams and ‘click bait’ designed to generate a quick buck. By following this program, you can be assured of long-term sustainable success.

The skills you will acquire through this program will enable you to attract an overwhelming amount of traffic to your sites and convert the bulk of them into sales effectively doubling or tripling your income.


Clint O.


If you are looking for an informative, easy to understand, in-depth and animated (Yes, animated!) online course about copywriting - this is the only one you need.

As a digital nomad, this course helped me increase the income I earn from copywriting from clients by teaching me how to negotiate my price-per-word and deliver better results. Imagine impressing your clients so much... that THEY recommend a price change! 

I highly recommend this course to people who want to work remotely and travel the world! Who knows, copywriting might be your gateway to the world.


Michelle F.


This is a rare online course with a humble approach to explaining copywriting with as much clarity as possible. I had a quick breakthrough within the first 15 minutes where I learned more than a few online persuasion tricks targeted to improve the dull text into something magical, so my readers are nudged to buy.

The videos are incredibly enthusiastic which make you feel you're personally mentored. The information is quick to digest, easy to understand, and without any jargons, making it perfect even for the beginners. The additional resources including the proven Upwork guide are valuable, and battle tested.

If you remotely care about becoming a result-driven copywriter, you need to buy this short course (before your competition does!) I've already recommended this course to my team


Varun S.


I'm a copywriter who has been in the industry for a few years, and I am always still on a learning journey as with each passing day, the industry is being developed. Going through the courses here enabled me to get a full dose of everything that is needed to really understand human behavior. I was really impressed because it provides a step by step processes on how to effectively master the skill. If you are seeking training to build your expertise to better market yourself as a writer amongst your competition, then you can consider enrolling as a great investment!


Chev M.


I was immediately caught by the simplicity, and the easy step-by-step instructions and tips on how to write. Simple facts about how to catch the readers, listeners or viewers attention presented in an intelligible manner, accompanied by animations that enhances the understanding of the topic. I can definitely, without exaggerating, say that this course is amazing! It delivers what it promises, without a doubt.

What this course does is to make it both fun and easy to start writing, and actually think about HOW you write to get the attention that you want.


Magnus Y.


Everything you need to be an effective and professional copywriter is broken into simple 5-7 minutes videos. Whether you’ve never heard of copywriting before, or you are a seasoned copywriter yourself, you must get this course, because I know for a fact it will make you more money when you use what Theodore teaches inside!

I can’t honestly say I’ve ever learned so much helpful content for my craft in one sitting. If you want to earn money online, on your own terms, you must get this course. I can’t think of a better place to start ^.^


Forest E.

Learn how to persuade buyers TODAY!

If you’re ready to double down and invest in yourself to learn copywriting… click the red “ENROLL NOW” button below to get instant access to all of the juicy training videos and lifetime access to all future updates of the these courses!

I'm ONLY letting in 100 students at this discounted price because I don't want to saturate the market with talented copywriters... effectively reducing the profitability of this skill...


I'm a simple dude. I have simple beliefs. I believe if I promise you something, and you don't get what was advertised... then I stole from you. Being simple has it's perks, like having a conscious. I want you to be able to enroll in this training risk-free without the fear of being taken advantage of. 

So here’s my simple offer: If you don't LOVE this course, I insist that you get 100% of your money back. It's simple: Join the program and see for yourself. No hassles and no risk. Getting a refund is as easy as asking for one. 

Free Bonuses (worth $1788)...


#1 My Autoresponders ($997)

Yes! I pull the curtains to my very own autoresponders. Sometimes, you need an inspiration to help write more creatively. These autoresponders have been tweaked throughout time to become high-engagement and profit-generating emails... and you get full access to them! 

#2 Sales Page Breakdowns ($497)

It's not good enough to know what to do, because when you understand why you do it... you gain a clear edge. In these bonus videos, I explain why my sales pages are set up the way they are, what hasn't worked in the past, and a few secrets I've learned by A/B testing.

#3 Freelance Copywriter Tutorial ($97)

Want to set up your profile on Upwork and get a job in less than 24 hours? This tutorial is designed to help you close on a high-paying copywriting gig in the fastest time possible! (in fact, it was written by a copywriter I hired!)

#4 Advanced Persuasive Checklist ($197)

Before you launch or submit that final project, use this checklist to ensure you're as persuasive as possible. This simple checklist includes a breakdown of the most important principles needed in great copy, so don't finish your copy without checking it!

Oh, and by the way...

Since you've taken your sweet precious time and given it to me on this webpage...

I want to give you 3 free Copywriting tips!

1) Do your research

Research will make a HUGE difference in your turnout. 

If I try to launch a "get a 6-pack in 6 months" course to a digital marketing community, we will break the laws of physics and crickets will spontaneously appear to start chirping. 

However, if you try to launch a "get a 6-pack in 6 months" course to your audience that subscribes to your fitness blog... and you do it around May (right before summer)... 

You will absolutely dominate and make a killing with that launch!

Here's an example of how I researched my sales course using Youtube polls:

Market validation and research

2) You don't need to speak great English

Copywriting isn't about using industry jargon to seem intelligent. 

Instead, you want the opposite.

You should write your copy so simple that an 8th grader can read it. Honestly!

The deal is that most of your readers aren't experts, and you need to make absolutely sure that they understand what you're telling them. 

Plus, when you write at an 8th grade level, it's easier for your customers to process the information you're telling them. 

If you make it hard to understand, there's a high chance they'll "abandon cart", and that's not good!

The actual writing part of copywriting is insanely simple once you know the psychology behind it... 

3) Create offers that expire

In 2018, I spent 7 long months researching, learning, and creating a course about sales. 

This course was jammed-packed with everything you needed to know to become a master of selling things. 

In short, there were 70+ videos and TONS of other tools... (I spent over $30,000 on resources creating the content)

When it came time to launch the course, I was soooo nervous. I mean, it took a lot of time and money to create!

During my research, I learned that one of the most powerful sales techniques is called Urgency. This means creating a "now or never" offer. 

So I tried it. 

I opened the course, and closed it 5 days later. (I usually leave my courses open forever... to earn passive income)

Prelaunch + Launch data: Notice how the last day has the highest revenue!

As you can see, I generated the most revenue on the last day of the launch... and it was because I sent out an email that read "Today's the last day!" 

However, doing this in all of your copy, on all of your products isn't always great. You can over-saturate this "copywriting hack". 

There's a time and place for it, and when used correctly, you can really dominate your market!

If you're ready to learn how to master Urgency, plus a ton of other psychological copywriting tips:


After the first few minutes, I knew that I should grab my pen and paper, because I was about to learn. A lot. Theodore has produced an insightful guide for budding copy writers, or even those who simply want to expand their repertoire and skill-set. He uses captivating animations to deliver instructional videos on sales and copywriting. These are engaging, and their length is easily digestible. Much like his YouTube channel, these videos continue to draw your attention and are the perfect length to ensure that you continue to concentrate.

His course provides a framework which not only equips you with skills to improve (and hopefully make more money!), but it actually teaches you HOW to improve your copy-writing skills by hacking into human psychology. He also adds a nice touch, with genuine business tips designed to aid your journey into the wide world of copy-writing. This includes guides to using certain types of freelancing websites, checklists. He even provides some examples of his own work.


Jake B. 


I believe the most important part of any course you may take is the content and while this course definitely offers great content (I wish I had found it way before now), the way this course impeccably presents its quality, concise and insightful lessons in form of short simple to understand, animated video illustrations shows the importance of presentation in teaching. Past courses I've taken have been a boring, talking head that rambles about theories for literal hours. 

This course does not offer generic ideas on how to be a copywriter, it has found a way to use the all the best medium together to offer a step by step course on how to become a maestro copywriter and get a copywriting job in less than 30 day.  If I had any negative feedback to help Theodore improve, it would be to slow down just a tad when speaking.

The best bit for me was really how it did so in as little time as possible, explaining certain things like headlines, call to actions, bullet points in as little as 5 minutes. 


Caroline H. 


The Copywriting Kit course at the time I took it is made of 20 short videos and some valuable extra content. The length of the videos never exceeds 7 minutes and that makes them really easy to watch. On top of that, the extremely captivating voice of the narrator and the occasional humorous moments makes the presentations far from boring (something that conventional teaching methods fail to achieve). Technically speaking, every video is well edited: the quality of the sound and image is just outstanding and the animations showcased are really good.

The content of the course didn’t disappoint me as well. Each video presents a ton of tips about copywriting and also multiple solutions to various problems. The theoretical support is definitely interesting and is complemented with real life cases.
This course differentiates itself because it presents the facts in an easy, organized and clear way. The information available online is usually dispersed and confusing. To close up this review, I just want to add that this course is a tremendous asset and I highly recommended it. I give Copywriting Kit 4.5 out of 5 stars.


Hugo S. 


These amazing bonuses and the early-bird training discount, so join below for instant access to all videos, bonuses, and lifetime updates! Only 100 trainees can enter, and enroll button will disappear when we're booked out...